Visibility and Leads for a Ghana Travel and Student Visa Consultancy

The Challenge

Travel with Trek Consult is a Ghana-based consultancy that helps students and professionals obtain student visas and work permits, and also organises travel experiences across Africa. When they came to Foundfront Agency, they had no website. Their entire client base came from word of mouth and personal referrals. The people who need the service most — students doing research, parents looking for trustworthy assistance, professionals exploring work permits — go to Google first. Without a website and without Google presence, Travel with Trek Consult was invisible to all of those potential clients.

Our Solution

We designed and built a clean, professional consultancy website structured around their three core service areas: student visa assistance, work permit applications, and Africa travel organisation. Each service has its own dedicated page — written specifically for the people searching for that service. We implemented a clear contact and enquiry process on every service page. For SEO, we targeted high-intent search terms: people in Ghana searching for student visa help, work permit assistance, and travel to African destinations. We set up and optimised their Google Business Profile. We implemented LocalBusiness schema across the website.

The Results

• Professional website live — clearly presenting all three service areas with dedicated pages for each
• Google Business Profile verified and appearing in local Ghana search results
• Organic enquiries now coming through Google — no longer entirely dependent on referrals
• High-intent keyword targeting means visitors arriving from search are already interested in the service
• Clear enquiry process on every page reduces steps between finding the site and making contact
• Professional online presence builds trust with students and families researching visa options for the first time